Press Release


          It’s a Glow Up: Pura Vida Volleyball Rebrands as VidaVibe         Celebrating the 10th Anniversary with Expansion into a Broader Market

ST. PETE BEACH, FL – Pura Vida Volleyball has announced today that it has rebranded to VidaVibe in conjunction with its 10th anniversary.

Pura Vida Volleyball is known as an established volleyball apparel and accessories company based out of
St. Pete Beach, Florida. The company has made a name for itself in the club sports market serving as the
official merchandiser of many large volleyball tournaments throughout the U.S., as well as generating
online sales through the business website year round.

The rebrand to the new name “VidaVibe” was sparked by the business’ plans for expansion into a
broader market. Adding to its classic volleyball collection, the latest inventory sports the brand new logo
and designs fitting for all lovers of an active beach lifestyle.

“We’re really looking forward to the future of our brand and what the next 10 years will bring. The team
is excited to get creative and really embrace the core of VidaVibe – living passionately and inspiring
those around us to make the most of their lives, through whatever it is that they love to do.” –
Cibrone, Owner & Founder of VidaVibe

About VidaVibe
VidaVibe is an apparel brand made for active participants of life– the players, the creators, the dreamers, the doers–
all those that choose to live every day to the fullest, show up with a positive attitude, and live for a great beach day.
The VidaVibe mission is to serve good vibes to lovers of sport, sun, and sand, through vibrant and inspiring apparel and accessories.